Marketing is constantly evolving, and while things like email marketing and content marketing will continue to be viable strategies, there are some other, growing trends worth exploring right now.
You never know which approach is going to work best unless you test, optimize and adjust. If you’re looking to make adjustments to your current marketing strategy, consider looking into these hot strategies that are currently on the rise
Influencer marketing is exploding, and there is no sign of it slowing down any time soon. Of more than 200 marketing professionals surveyed by Chute, 66 percent used social influencers as part of their marketing strategies in 2016. That number is going to continue to climb as more brands launch campaigns to determine whether or not influencer marketing is a right fit for them.
It’s only going to get bigger, and with mega-influencer costs going through the roof, you need to seriously consider launching a micro-influencer campaign. They often have hyper-engaged followers and with the increase of ad-blocking software use, you need to find creative ways to get your message heard and your brand seen.
Podcasts are becoming increasingly popular, and they offer a great opportunity for you to connect with your target customer while they are commuting to work or exercising. They are appealing because they’re a form of content that can be consumed while doing something else, allowing you to multi-task and learn.
You don’t want to create a glorified sales pitch or a long-winded commercial, though. They are most effective when you tell a story and let the listener into your world. Consumers want to engage with content that is compelling, and deemed to be interesting.
In today’s world of information overload, users are increasingly becoming all about the visuals. People need clear, concise dissemination of information, and visuals do just that.
The brain processes visual information 60,000 times faster than text, and 90 percent of the information transmitted to the brain is visual. What’s more, the right visuals have the ability to enhance emotions and feelings. When it comes to establishing your brand’s identity in the digital marketplace, visuals are more important than anything else.
Effective logos, infographics, photographs, animations and website design are all laying new foundations for enhancing brand identity, and they aren’t likely to disappear anytime soon.
As of 2015, online videos accounted for 50 percent of all mobile usage, and video content is still very much on the rise. Another form of visual content, videos have the power to connect with consumers and deliver a truckload of information, feelings, thoughts, and responses all within a matter of seconds.
But, in order to heighten the emotions and excitement for users, brands are now “going live.” This means that businesses are able to promote their content ahead of time and then interact in real-time with their consumers. This live element is adding a humanistic component to brands, helping to increase feelings of trust and honesty amongst consumers.
The desire for connection and engagement is what’s driving the current demand for visual content. But, this same desire for engagement is now leading marketers to discover a new, monumental need for interactive content. Interactive content requires active participation by the user.
In effect, these new forms of content — quizzes and polls, contests, voting, calculators, assessments and animated infographics are adding a whole new layer of depth to the total user experience. But, more importantly, they are inviting the user in, to be a part of the brand. They are enhancing connectivity and effectively turning one-time visitors into brand loyalists. This growing trend is leading the pack for marketing strategies in 2017.
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